Consumers now purchase 60% more clothes than they did 18 years ago, with items only worn 7 to 10 times. However, the professional sports industry only wear their gear twice. We created innovative sustainable strategies to establish a circular lifestyle for sports gear, working with (Re)Boot on their branding and launch campaign in partnership with Inter Miami CF of the MLS.

Credits

ECD: Fernando Pellizzaro, Jean Zamprogno
Creative Director: Rodolfo Fernandes
Art Directors: Alexa Bortz, Sera Takata
Copywriter: Patrick Chase