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IT'S TIME TO (RE)BOOT

(RE)BOOT

Consumers now purchase 60% more clothes than they did 18 years ago, with items only worn 7 to 10 times. However, the professional sports industry only wear their gear twice. We created innovative sustainable strategies to establish a circular lifestyle for sports gear, working with (Re)Boot on their branding and launch campaign in partnership with Inter Miami FC of the Major Soccer League.

Credits

ECD: Fernando Pellizzaro, Jean Zamprogno
Creative Director: Rodolfo Fernandes
Art Directors: Alexa Bortz, Sera Takata
Copywriter: Patrick Chase

Awards

Cannes Lion Awards | 2024 | Shortlist | Culture & Context | Corporate Purpose & Social Responsibility
Cannes Lion Awards  | 2024 | Shortlist | Communication Design | Promotional Item Design
Cannes Lion Awards  | 2024 | Shortlist | Products | Lifestyle, Fashion, Leisure, Sports & Outdoor
Cannes Lion Awards | 2024 | Shortlist | Challenges & Breakthroughs | Innovation in Sport

 

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